Super Bowling
I watched the game for the commercials, but the game was good and the commercials weren't. Some of the commercials were close. They almost had it. My favorite commercial was in the pregame. It was McDonald's. It was cute. It was on target. It was consistent with their message of old. Dad and son complain about their day and then son gives us a real zinger. Yea. I wanted to like HotJobs.com "rainbow connection" but it was so subtle I missed it. I thought FedEx's Castaway spoof was dumb. I guess it was a teensy bit funny, but not Super Bowl funny. It wasn't timely. It made me think Fed Ex employees are dumb, but dedicated. The Beer commercials seemed especially out there this year. Guess when you "push the envelope" for so long, you run out of ideas. I admit "Office Linebacker What'shisname? Tate" was funny. I thought it was a much cooler idea when Wieden- Kennedy did it last year/2 years ago with the "What are you getting ready for?" campaign. They had street hockey players checking random people. Now that's original and funny. The ESPN "Without Sports" campaign is pretty solid, at least it was. "Without Sports, there'd be no next year?" Thank you Nike Taxi cab driver, but aren't you going just a wee bit overboard. I love sports. I can hardly imagine life without 'em, but sometimes you need a little perspective. Note to ESPN: Go back to the shelf(Without Sports a shelf is just a shelf). That's good stuff. Some people got a kick out of the other ESPN commercial with the Super Bowl ring in the soup, but I missed the middle or something 'cuz it didn't make me laugh. The Hemi Heimlich (some truck company) was worth a laugh, but I could've done without the jerky splash.
Monster.com and the runaway truck just missed as well. I can't even put my finger on why.
HALF-TIME: I switched to SNL. Wow. The party at my house was rolling with laughter. Gollum killed! The halftime of halftime was a riot. And then they let Jimmy Fallon Situation play. "What can we do to kill some time?" Er. What can we do to remind viewers of why SNL struggles?
Finally, who could resist the temptations of Jennifer Garner in Alias? Me.